A dedication to sustainable and green production is nothing new for some smaller sportswear brands, but now the giants of the industry are getting more and more involved. Joining this essential movement is adidas; the company is a founding member of environmental organisation and global collaboration network Parley for the Oceans, and is committed to avoiding the use of single-use plastic in an effort to prevent it from entering the world’s waterways, as well as aiming for the use of 100% recycled polyester in every product by 2024. One of the key initiatives for adidas is the development of its Primeblue material, which transforms plastic waste into performance sportswear — and the brand has just launched a new tennis apparel and shoe collection using this innovative solution.
Parley Ocean Plastic is a material created from upcycled plastic waste that has been collected from beaches and coastal communities before reaching the ocean. The recovered raw material, mainly PET bottles, is then turned into yarn for further production. Primeblue is a high-performance material that contains a minimum of 40% of this recycled material.
The menswear collection features an eye-catching black and orange colour palette and includes T-shirts, polo t-shirts, and shorts. The tops are reengineered with upgraded breathable fabric with a unique texture and Freelift cut, providing the best fit and support in an effort to boost performance.
The highlight of the collection is clearly the Stycon M Clay laceless tennis shoe. The revolutionary construction uses the internal fit system instead of lace to lock down the wearer’s foot. The textile upper is extremely lightweight, while the Adituff toe and heel cage offers extra protection. The shoe is specifically-tailored for clay court play, with Bounce and EVA midsole cushioning and Durable Adiwear rubber outsole giving the ultimate support. Adidas has also applied the Primeblue technology to its Running ULTRABOOST 20 for those who prefer other forms of sports.