Fluorescent Collaboration
New Era x KEEN Glow-In-Dark Box Set

Lifestyle brand New Era and outdoor footwear manufacturer KEEN are both leading names in their own fields. The two American labels have teamed up to launch a glow-in-the-dark box set for summer, featuring each brand’s most significant model, reimagined in a matching “futuristic night runner” theme.

New Era has created a new rendition of the easy-fit 9FORTY cap for this specially-designed box set, made from black reflective fabric which sets a contrasting backdrop for the glow-in-the-dark “K” logo and “NE” silicon-badge box-logo. The material of the back strap has been changed to a reflective black lace and is adjustable through the glow-in-the-dark toggle inspired by KEEN’s shoes.  

KEEN’s UNEEK sandal is famous for its “two cords and a sole” design, which fits perfectly thanks to its innovative construction. Wearers can adjust the shape of the sandal with the toggles, while the lightweight and comfortable midsole and higher-traction rubber outsole offers the best support and protection. The special-edition UNEEK sandal features reflective black laces and glow-in-the-dark adjustable toggles to match the New Era cap.

Only 250 New Era x KEEN bundle box sets are available in Hong Kong — including sizes for both men and women — starting from 13 June at six specific New Era stores and the KEEN K11 MUSEA store.