Few watchmakers nowadays have the sense of humour of H. Moser & Cie. Despite the growing trend of smart watches that may be somewhat challenging, the Swiss watchmaker is dealing with it with great confidence and an open mind.

At a glance, you may think the Swiss Alp Watch Zzzz is an Apple Watch on standby, but the latest release from H. Moser & Cie. features 100% Swiss made mechanicals. The HMC 324 manual winding movement beats 18,000 times per hour and has a four-day power reserve. The dial features a minimal approach with just hours and minutes hands, but a simple flip to the sapphire crystal case back allows you to enjoy the majestic craftsmanship of the Swiss movement.

Swiss Alp Watch Zzzz features a 32 x 36 mm rectangular platinum case. The black dial version is paired with a black alligator strap, while the blue fumé dial one features a beige kudu leather strap. Each edition is limited to 20 pieces, which just seems right as there aren’t many people who share both the same sense of humour and confidence as H. Moser & Cie and the required purchasing power.