The Morgan EV3’s quirky blend of classic style with modern propulsion was well received at its debut at the Geneva Motor Show earlier this year. Recalling Morgan’s iconic 3 Wheeler but mated to an all-electric drivetrain, the EV3 was a born showstopper. Now Morgan is bringing the concept to production under a partnership with none other than Selfridges.

It is indeed an unusual collaboration for a motor manufacturer, but Morgan shares a trivial fact with the department store giant: both British companies were founded in 1909, hence the moniker for the first run of just 19 EV3s. The car weighs less than 500 kg., and although it takes 9 seconds to accelerate from 0-100 km/h, its top speed of 145 km/h. It has a range of up to 241 km when fully charged.

Morgan pays homage to Selfridges’ Oxford Street bronze name plaque with a bronze grille, brass battery cooling fins, and a small mounted commemorative plate. An exclusive driving kit can be purchased separately and solely for the EV owners. It includes nine lifestyle and fashion items such as a Globe-Trotter case that fits perfectly with the car’s luggage rack, a Belstaff jacket, an Alexander McQueen driving scarf and Linda Farrow driving goggles among others.