American outdoor brand Patagonia has always been ahead of the curve in offering environmentally-friendly solutions, and now the company is tackling the subject of regenerative organic cotton farming, releasing its first collection using crops born of this farming method.

Patagonia helped over 150 farms in India in working toward Regenerative Organic Certification. The common, fossil fuel-intensive fibre growing method utilised by many big corporations is one of the main causes of climate change. Switching to organic, no- and low-till practices not only reduces emissions, but also transforms the soil into a healthier, more sustainable state, and draws carbon back into the ground.

The Regenerative Organic Cotton Collection includes tops and shorts for men and women, as well as accessories and items for kids and infants. The plain Road to Regenerative lightweight tee is particularly meaningful as the soft and breathable jersey is 100% made of Regenerative Organic Certification Pilot Cotton harvested from the aforementioned farms in India. Like many of Patagonia’s products, it’s also Fair Trade Certified sewn, which means the income and welfare of the people who made the tee are guaranteed. It’s also worth mentioning that the Make Soil Organic T-Shirt and the How to Help Organic Cotton T-Shirt are screen-printed using PVC- and phthalate-free inks, while the Cotton in Conversation tee supports farmers making the three-year transition from chemical to certified organic farming.

Those who are interested in finding out more on Regenerative Organic Cotton can visit the exhibition held on Patagonia K11 MUSEA flagship store from now until 14 June.