What were you doing when you were eight years old? For Parisian custom motorcycle designer Sylvain Berneron, this tender age was spent riding his Motorcross bike and developing his deep interest in drawing. Thus, it was a natural progression for him to choose a career in transportation design. He interned at BMW for five years, eventually with projects such as Concept Ninety under his belt. He also sketched bike parts in his leisure time and from that, Berneron launched Holographic Hammer in 2013.

Its Facebook page currently has over 60,000 followers, and with Holographic Hammer becoming a full-scale automotive studio, Berneron’s concepts are now more likely to be optimised and built. The Ducati Scrambler Hero 01 Cafe Racer collaboration last year is a good example that indicates his growing recognition within the industry. While Berneron continues to initiate a project with hand sketching, he hones his designs in Photoshop via electronic pen and touch display. Holographic Hammer also provides custom designs for individuals. For a mere 350 Euros, you can receive four highly realistic design proposals that are ready-to-build. The cue starts on the left.