Bentley is celebrating its 100th year anniversary in 2019. The automaker has employed the iconic Polaroid 20×24 Land Camera for shooting some of its most significant models, and the photos will be used for a special chapter in the forthcoming Bentley Centenary Opus book.
This is the very first time the world’s largest Polaroid camera has been used to photograph an automotive brand. At 1.5 metres tall and weighing 107 kg, the Polaroid 20×24 Land Camera was created in 1976. It offers large-scale, one-of-a-kind originals with rich colours and detail and exquisitely shallow focus, and only five units was built. Due to the limited amount of 20×24 Polaroid left, the Land Camera will be retired and take up a museum residence.
The stars in this photoshoot include the oldest surviving Bentley — the EXP 2 from 1919, 1952 R-Type Continental, the 8 Litre of 1930, the Le Mans-winning 2003 Speed 8 and the latest Continental GT. The Bentley Centenary Opus book itself will be equally extraordinary: it will weigh 30 kg with pages sizes of up to half a metre square for presenting the stunning images in full, with special ‘gatefold’ pages measuring 2 metres. The book will be published in 2019 and can be pre-ordered by contacting Opus.