MINI has joined forces with Hong Kong-based fashion label SKETCHΔROUND for a collaborative campaign called “MINI Clubman × SKETCHΔROUND”, with the aim of exploring the extensive possibilities that stretch between the worlds of automobiles and fashion.

As a well-established car manufacturer, MINI excels in the development of vehicles using creative and innovative design, and the collaboration with SKETCHΔROUND not only supports local talent in Hong Kong, it also allows MINI to showcase its new brand image. This has allowed the designers to find the perfect balance between preserving iconic classic aesthetics and continuous innovation, which they called “the Modern Gentleman” silhouette.

SKETCHΔROUND was founded in 2013 by two young talented designers, Yuen-wai KAN and Priscilla So. The label focuses on pure fashion without gender orientation on wearability, and continues to reinvent conventional practices with innovative materials to create some exquisite tailor work with high sustainability and functionality.

In the “MINI Clubman × SKETCHΔROUND” collaboration, the designers have prepared a “Pure Burgundy Corner” with a mix of metal elements together with MINI jet black and white colours. The pair specially designed a tailor-made leather hand stripe, inspired by the MINI Clubman’s signature colors (Pure Burgundy & Melting Silver), and have used their new “U-Lock” item from the fall collection, a sophisticated buckle, to connect with MINI’s Jet Black for a dual-colour leather stripe. The entire design presents a kind of inheritance: “Classics can always be preserved and keep up with the time simultaneously”.

A fashion show was held at MINI Clubman Pop-up Gallery in Hong Kong on May 23 to celebrate the collaboration. The event showcased various styles inspired by the MINI Clubman; while the designing duo of SKETCHΔROUND, Mr. Joseph Lau, Managing Director of BMW Concessionaires (HK) and Mr. Kenneth Wong, General Manager of MINI Hong Kong, were all wearing the designs of SKETCHΔROUND to support the event.