The New Streaming Kingdom
Apple launches Apple TV+

Apple announced various new services in its March big event at its headquarters, including the much anticipated video streaming service Apple TV+.

Apple’s original video subscription service is arriving this autumn and will feature exclusive original shows, movies and documentaries. Subscribers can enjoy ad-free and on demand viewings under a monthly fee, and big names from Hollywood including directors Steven Spielberg, J.J. Abrams, Damien Chazelle, M. Night Shyamalan and Sofia Coppola have all signed up to create exclusive content for Apple TV+, Additionally, an all-new Apple TV app will be launched in May and users can subscribe to watch programmes from other TV channels and video streaming apps, which means programmes from HBO, Amazon Prime, Hulu and more can be viewed via Apple TV app on iPhone, iPad and Apple TV starting from May and on Mac later this year.

For those who are into gaming, Apple is launching Apple Arcade, a game subscription service featuring over 100 new and exclusive games later this year. The games will be coming from Annapurna Interactive, Bossa Studios, Cartoon Network, Finji, Giant Squid, Klei Entertainment, Konami, LEGO, Mistwalker Corporation, SEGA, Snowman, ustwo games and more and can be played across the iPhone, iPad, Mac and Apple TV.

Apple is also launching the Apple News+ magazine subscription service which user can read over 300 magazines titles including The New Yorker, Variety, National Geographic, Billboard and more plus some newspapers under a single subscription fee. Apple stresses that the app won’t be aware of what user is viewing and publishers and advertisers won’t be able to track the viewing record. The service is available only available in the US, UK and Australia.

Lastly, Apple is partnering with Goldman Sachs and MasterCard to launch Apple Card, a new kind of credit card that appears on the Wallet app. A physical titanium Apple Card will also be sent to user for shopping at stores that don’t accept Apple Pay. It will be launched in the US first later this year and will feature cash back reward programme like other credit cards.