The “Block” Treatment
Ken Block x Fuel Off-Road wheel collaboration

Rally driver Ken Block became an overnight internet sensation thanks to his immensely popular Gymkhana films. Always pushing the limits, Block makes even the most difficult stunts – feats that most would’ve thought impossible in the world of motorsports – look like a total piece of cake. The racer has recently signed a partnership deal with Wheel Pros, meaning we can look forward to seeing a new series of wheels designed and released via Wheel Pros’ subsidiaries Rotiform, Fuel Off-Road, and Fuel UTV.

The collaboration goes further than just using his name. Block worked closely with Wheel Pros’ team of engineers to bring his ideas to life, while his expertise in the field certainly came to an advantage. The first product from the collaboration is simply dubbed “The Block”. Created under the Fuel Off-Road subsidiary for trucks, Jeeps and SUVs, the Block is an aggressive-looking wheel that features a classic six-spoke design and a unique simulated beadlock ring. Available in matte black, anthracite and bronze, its cutting-edge styling is further enhanced with Ken Block’s signature number “43” and an embossed Fuel logo.

More wheels will be launched along with the partnership, including a wheel design for passenger cars, which should be interesting to see.