Known for its fine-tailored suits and casual wear, European brand Suitsupply has opened its first flagship store in Hong Kong. Located on Des Voeux Road at the corner of Ice House Street in Central, the new 622 square meter store includes a dedicated evening wear area, a private shopping room and a Made-to-Measure department with an on-site tailor to provide bespoke services.

Suitsupply was founded in 2000 by Fokke de Jong and has successfully left its footprints in New York, London, Shanghai, Beijing, Singapore and many others. In an industry where off-the-rack suits have become the “default choice’’ for many, Suitsupply introduces a better option which relies solely on real craftsmanship and premium materials to offer a perfect-fitting high-quality suit. In a 2011 blind comparison test conducted by the Wall Street Journal, the jury declared that a $600 suit from Suitsupply matched a $3,600 Armani suit in regards to quality and design, further cementing the quality of the European brand.