In early August, Honda North America launched its commercial “Karaoke”, using a rendition of “Over The Rainbow” performed by Joy Downer to emphasise Honda’s ability to “not only dream but deliver.”

For viewers who follow Honda’s act closely, advertising agency McGarryBowen should be a familiar name as it has previously created various interesting commercials, including “Illusions” (2013), “The Endless Road” (2015) and “Honda Leap” (2016) for the Japanese manufacturer. For “Karaoke”, McGarryBowen made use of the unique karaoke style lyrical treatment for developing Honda’s 2017 ad.

In the 30-second commercial, Honda showcases its five key models in the Tabernas Desert in Spain. As the NSX, CR-V, HR-V, Jazz and Civic 5dr drive through the wide-open desert, the giant neon lyrics illuminate as they pass by while Joy Downer sings the exact word at the same time. The short and sweet commercial ends with the five cars stopping underneath a huge Honda neon sign together with the subheading “The Power of Dream,” displaying the core message directly within the tight time frame.