For music fans, Coachella Valley Music and Arts Festival is one of the key events of the year, with almost 200 music acts performing over two weekends in California. BMW is one of the official partners this year, and has created a unique paint job for the i8 and i3 electric cars with lead singer from the band Portugal. The Man, John Gourley.
Gourley is not just a musician who is performing in the festival with his band on both weekends, he is also a designer. The colourful exterior created by Gourley reflects the diverse spirit of Coachella Festival. Debuted last weekend, influencers were taken to the festival location at the Empire Polo Fields in Indio from Los Angeles, documenting their journey under the hashtag #roadtocoachella.
The second weekend of Coachella Festival continues on 20 to 22 April.