Customisation is the new luxury. As custom retailers gradually disrupt traditional luxury retail markets by providing a personalised service to customers, luxury brand Louis Vuitton has introduced a new campaign called “Make It Yours”, which invites customers to customise their purchases from the new “MY LV WORLD TOUR” collection of the French luxury fashion house.

The campaign offers a selection of custom patches inspired by the classic “travel stickers” that decorated the fashion house’s iconic historical trunks, evoking hyperrealist paintings and the world’s most cosmopolitan cities. Customers can put these patches on their leather goods upon purchase, turning their classic Monogram pieces into one-of-a-kind treasures.

This complimentary personalisation service is available at all Louis Vuitton stores. Click here for more details about the campaign.