English product designer Lee Broom commemorates his 10th London Design Festival with his installation “On Reflection” at his Shoreditch flagship store. Transforming the store’s interior into a black and charcoal backdrop, Broom features some of his iconic pieces from the past ten years, such as Crescent Light, Drunken Side Table and Hanging Hoop Chair reimagined in all-black. Broom began 2017 at the Milan Design Festival with “Time Machine”, a revisiting of his designs over the last decade displayed in all-white.

Broom’s dark, brooding collection “On Reflection” offers an examination of his mixture of Art Deco and Bauhaus styles that produces his designs’ sleek, seductive vibe.