In October last year, Ferrari announced the first full-electric model in the history of the Prancing Horse under the name Ferrari Elettrica, offering early glimpses of mechanical details from chassis to electric motors. In the second phase of the reveal, we now see the interior of the production-ready model, as well as its official name: Ferrari Luce.
Luce means “light” or “illumination” in Italian, signalling the marque’s intent as it steps into a new era of electrified performance. The cabin has been shaped through a deep collaboration between Ferrari and LoveFrom, the creative collective led by Sir Jony Ive and Marc Newson. Given Ive’s celebrated legacy at Apple that includes overseeing the design of the iPhone, MacBook, and Apple Watch, it’s no surprise that the Luce’s cockpit combines extreme precision with beautifully restrained simplicity.
At the heart of the Luce’s philosophy is a renewed focus on the “human interface,” with a tactile, analogue-led approach that resists the touchscreen-heavy norm of modern EVs. Ferrari and LoveFrom have prioritised mechanical controls, engineered for clarity and satisfying interaction. Inspired by classic sports cars and Formula One single-seaters, the layout is distilled to only what the driver truly needs.
The steering wheel exemplifies this approach: a lightweight, three-spoke design referencing 1950s and ’60s Nardi wheels. Crafted from 100% recycled aluminium, its exposed structure is machined from 19 components and delivers precise mechanical and acoustic feedback. Buttons and thumb controls are arranged into two analogue pods, refined through dozens of tests with Ferrari development drivers.
The starting ritual has also been reimagined. The key is a sculptural object made from Corning Gorilla Glass and featuring a world-first E-Ink display. Inserted into its dock, it changes colour and triggers an orchestrated sequence as the cabin comes to life.
Displays throughout the Luce follow the same philosophy of clarity. The steering-column-mounted binnacle merges two ultra-thin OLED screens with physical apertures framed in anodised aluminium, delivering remarkable depth and legibility. The central control panel pivots towards the driver or passenger and houses the “multigraph”, a micro-engineered instrument blending horology and automotive tech, with independent motors operating its three hands in modes including clock, chronograph, and launch control.
Materials have also been chosen for authenticity: recycled aluminium, precision-milled Gorilla Glass, and mechanical components engineered to feel timeless rather than overtly tech-driven. The result is a cockpit that blends watchmaking clarity, Italian craftsmanship, and forward-looking innovation.
The exterior of the Ferrari Luce will not be seen until the full reveal in Italy this May, but we can expect a bold yet unmistakably Ferrari interpretation of the electric performance car.
