While every Bugatti hypercar exudes exclusivity and offers extensive bespoke options, the brand-new Bugatti Brouillard elevates personalisation to an entirely new level. The first creation from the marque’s new Programme Solitaire, it represents the purest expression of one-of-one coachbuilding, blending peerless craftsmanship with bold individuality.

The art of coachbuilding has been part of Bugatti’s DNA for over a century — from Jean Bugatti’s timeless designs to Rembrandt Bugatti’s sculptural artistry. Programme Solitaire continues this tradition in a modern form, dedicated to creating truly unique commissions. Brouillard — meaning “fog” in French — pays tribute to Ettore Bugatti’s favourite horse, a snow-white thoroughbred speckled like a summer morning mist, celebrated for its speed, beauty, and grace.

Built on the ultimate Bugatti W16 platform, the 1,578 hp coupé combines classical proportions with darker lower-body tones, visually lowering and lengthening the silhouette, while sculpted upper surfaces and large wheels project poised elegance. Needless to say, the aluminium chassis is clad in carbon-fibre body panels, with a fixed ducktail wing, integrated intakes, and a highly efficient diffuser ensuring performance matches the aesthetics.

The Brouillard’s extraordinary materials and detailing shine equally inside. Custom-woven tartan fabrics from Paris meet green-tinted carbon fibre, while machined aluminium accents heighten the cabin’s tactile richness. A panoramic glass roof floods the space with light, and the central spine flows seamlessly from exterior to interior. Bespoke embroidery depicts Ettore’s horse, and even the gear shifter contains a miniature sculpture of Brouillard himself.

As the inaugural Bugatti Programme Solitaire creation, Brouillard sets the tone for an initiative that will produce no more than two unique projects a year, each a true work of coachbuilding.