Audi has unveiled an all-electric two-seat concept car that redefines the brand’s design language and sets the direction for future models. Debuting in Milan at the start of September, the striking Concept C roadster embodies what Audi calls “radical simplicity” — a philosophy built on clarity, precision, and emotional impact.

At the heart of its bold new identity is a vertical frame dominating the front end. Inspired by the 1936 Auto Union Type C and the third-generation Audi A6, it integrates the Audi rings with advanced light technology. Four horizontally arranged light elements front and rear provide a fresh signature for the brand’s near future.

Equally innovative is the roof. Concept C features Audi’s first electrically retractable two-piece hardtop, offering a pure open-air driving experience while maintaining a sleek coupé-like silhouette. With its muscular stance, angular grille, and Titanium-finished bodywork, it has an unmistakably aggressive presence.

Inside, the Concept C follows a minimalist approach. Anodised aluminium controls deliver Audi’s trademark mechanical “click,” while natural materials and a titanium-inspired palette create a refined, welcoming space. A foldable 10.4-inch display appears only when needed, reflecting the “shy tech” philosophy of technology that supports rather than dominates.

Rumours suggest the Concept C could enter production, potentially based on the redesigned Porsche 718 Boxster and Cayman platform. For now, all we can do is admire this stunning showcase.