For every Formula 1 race weekend, the top finishers don a Pirelli cap on the podium. In the current F1 season, the performance tyre specialist has partnered with Croatian designer Denis Dekovic to create 14 bespoke, country-specific special-edition podium caps available for fans to purchase. Recently, Pirelli has taken things a step further into the fashion world with the launch of the Pirelli Lifestyle capsule collection, once again designed by Dekovic.
Pirelli Lifestyle marks the brand’s natural progression from the track to the streets. At the heart of this vision is the Pirelli Racing Team capsule — a contemporary reinterpretation of motorsport heritage through Dekovic’s refined lens. Drawing on the adrenaline and visual language of racing, the collection targets individuals who live life at full throttle and embody the spirit of motion.
The capsule includes the Pit Jacket, Grid Tee, and Apex Hoodie, all in black with white graphics and the signature yellow Pirelli rubber patch. For those who prefer to make a bolder statement, there’s the Victory Long Sleeve, finished in Pirelli’s iconic yellow. Each piece channels the energy of the paddock, serving as a stylish tribute to the thrill of racing and the art of performance.