Japanese designer Tokujin Yoshioka has skilfully dressed the façade of a new Samsung store in Tokyo with over 1000 smartphones. The Galaxy Harajuku store, which just opened this week is the biggest and first permanent Galaxy showcase in Japan as the smartphone series celebrates its 10th anniversary this year.

The façade of the first four floors of the eight-storey building is decorated with light patterns generated from 1000 Galaxy phones. The phones are not directly cladded on the façade, but instead he had them suspended on shelves inside the store. This display created an illusion of lights floating in the air and the reflection is seen outside the building. The changing illumination is said to represent the brand’s vision of the future. The flagship store itself is much more than a retail and service centre, with a cafe, interactive zones, kids corner and even serve as an event space for various lifestyle experiences and workshops.