Unadorned Style
New Balance 327 phase 5

This year has been a big one for the ever-popular New Balance 327, with certain colourways being snatched up as soon as they hit the shelves. This September will see the fifth drop of the 327 sneaker here in Hong Kong with both men’s and women’s styles, plus it’ll include a final chance to grab one of the previously sold-out editions.

The new men’s style sneaker features a simple navy blue colour and offers a completely different look in comparison to the previous versions with their bold clashing colours. The same silhouette remains, but now with more of a ’70s feel thanks to its classic colourway, while the use of leather, suede and nylon materials make for a sleek, retro look. The updated larger “N” logo along with the studded sole running up to the heel are once again part of the 327’s signature look. 

The women’s style WS327SFD features a refreshing Munsell White and Moonbeam colourway, while the WS327UND has been made more sustainable by using materials in an undyed state with no added colour or pigmentation, meaning less water and energy were used during their production.

The dual-coloured MS327LAB in grey was the highlight of the previous drop and is now coming back to shelves, also available in women’s sizes for the first time.