German luggage brand Rimowa has engaged in more collaborations and extended its product range and positioning as a broader lifestyle brand. The company hosted a press event last week in Hong Kong for introducing some of the latest collaboration projects to the local and Asian market.
The highlights of the latest pieces are limited edition Rimowa x Alex Israel collection. The series was first unveiled in February and is the brand’s first ever suitcases with colour gradation, with Alex Israel incorporating his laid-back style, influenced by the Los Angeles’ vibe and hues of the sunset, onto the luggage decoration. The vibrant collection will hit the store this summer.
Other lifestyle pieces include the Rimowa x Bang & Olufsen special-edition BeoPlay H9i headphones, champagne travelling case and iPhone cases. They all feature the signature grooved metal that we are familiar with, while the iPhone cases also come in grooved leather and transparent hard-shell with stickers. Putting these lifestyle products together really just strengthens Rimowa’s luxury brand image. Additionally, if you are into adding your personal statement on the luggage, Rimowa has issued a sticker book with over 270 stickers including letters and numbers, and another one that focuses on flags. You can also make use of the new release belts, handles, wheels, tags and charms for the suitcases to personalize your suitcase.