The Leading Journey
'Game Changers' exhibition at Museo Enzo Ferrari

Ferrari has launched a new exhibition at the Museo Enzo Ferrari in Modena, Italy. Titled Game Changers, the exhibition tells the story of Ferrari’s past and present through the lens of innovation, showcasing some of the marque’s most significant cars that have made an impact on the automotive world over the last seven decades.

Divided into three sections – design, technology, and performance – the exhibition takes visitors on a journey exploring Ferrari’s most revolutionary models and futuristic designs, its innovative technology and outstanding performance delivered by the team’s endless research and development that has resulted in so many victories on the track.

The 1947 125 S — Ferrari’s very first car — is a great example of the marque’s unparalleled capability with its unique design and high-revving, lightweight 1,500cc V12. Other notable cars include the 375 MM, the first one-off commissioned by Roberto Rossellini for Ingrid Bergman, as well as the first aluminium-bodied Barchetta 166 MM.

The 400 Automatic, the first 2+2 Grand Tourer to be fitted with an automatic gearbox, and the Ferrari F1-89, the first single-seater to use an electrohydraulic gearbox, can both be found in the exhibition representing Ferrari’s technological innovation, while the 1973 365 GT4 BB and the 2005 Ferrari FXX stand proud in the Performance section. Last but not least, the brand’s first-ever four-door, four-seater car, the Purosangue, wraps up the exhibition as the latest game-changer.

Game Changers is open from now until 17 February, 2024, and is a must-visit for anyone interested in the history and future of Ferrari.