New balance and grey is a classic combo, so much that the brand has its own “Grey Day” to celebrate it. This year’s Grey Day is set on 5 September, with the now open “New Balance The Grey Store” and upcoming limited edition shoes putting the colour centre stage.
Decorated around the “Grey runs in the Family” theme, the pop-up store is finished will photography elements and concrete walls that symbolise the brand’s dedication in craftsmanship. Shoes and sportswear in grey take up most of the shelves in store, and complementing products in mainly white and black are also available. Highlights include the two U.S. made special editions – MADE 997 and 997 Sport “Grey Day” – that will be available on 5 September exclusively at the pop-up store. The iconic N logo is replaced by “new balance MADE IN U.S.A.” wordings on MADE 997, which is a first on this particular style, while the 997 Sport “Grey Day” pairs suede upper with functional ENCAP REVEAL midsole.
At the pop-up you can also find the “Play with Grey” collection, which see three models – 580, 996 and 997 Sport – now finished in a palette of different shades of grey and materials, together with other U.K. or U.S.A. made classic 99X styles. Over the weekends visitors of the pop-up could have a chance to have their photo taken by a special concrete pinhole camera and receive a 8R print. Contact the store for details.
New Balance The Grey Store
Date: 23 August to 8 September 2019
Location: G/F, 18 Wyndham Street, Central, Hong Kong
Opening Hours: Mon-Fri 11am-8pm; Sat, Sun and Public Holidays 11am-8:30pm
Enquiries: 2506 1566
