Bentley has asked MA Intelligent Mobility students from Royal College of Arts (RCA) in London to outline how luxurious transport will look like in the year 2050.
“Bentley has always been at the forefront of automotive luxury, and with this collaboration we asked millennial students for their vision of the future,” explains Bentley’s Design Director Stefan Sielaff, an alumnus of RCA’s Vehicle Design programme, on the design brief. “We wanted ideas and concepts that could potentially lead us in new and interesting directions, using the perspective of these digital natives – from all over the world – to see things differently.”
A total of 24 students submitted their concept, while four designs were hand picked by both the Bentley design team and RCA lecturers as being particularly thought provoking. These outcomes considered the impacts of new technologies and craftsmanship on personal transport, interrogating what luxury means in a driverless and sustainable world.
Irene Chiu’s design plays on the role of sound with a vehicle that can block undesirable and stressful sounds. Kate NamGoong identifies the unexpected and the emotional as qualities still being appreciated in 2050, and utilises her training in jewellery and metalwork in her concept. Jack Watson’s vision of future British imagines a world with sustainable and luxury stratospheric vehicle with electric vertical take-off and landing technology. Eunji Choi’s design stresses on elegance and etiquette of the future with autonomous vehicles built for smart cities. More student submissions can be found here.