In January, Koenigsegg rolled out a new digital marketing campaign to promote the Regera, its latest hybrid hypercar. The Swedish manufacturer asked various staff members to configure their dream Regera designs and post them on its corporate Facebook page to share with the fans.

First up was Steven Wade from the communications department with his purple Regera, then Sales Director Johan B chose a Bordeaux tinted carbon finish with a clear carbon centre section accented by gold leaf striping. Art Director Lisa then went all black with a red interior, followed by prototype manager and vehicle builder extraordinaire Mattias Vöx with his Battleship Grey color schemed Regera.

Shown here is the rendering from Director of the electrification department Jonas, who pays tribute to his home country Denmark with a combination of red tinted carbon and clear carbon, with white stripe accents completing the patriotic picture. According to the Swedish supercar manufacturer’s tongue-in-cheek comments, “The electric driveline of the Regera is, in many ways, his baby. It’s fair to say, therefore, that the Regera is extremely special to him. Jonas might be a ruthless crybaby, incapable of accepting the referees decision on the go-kart track, but he sure knows how to spec a Regera!”