Stratos-Inspired Electric Concept
Lancia Pu+Ra HPE

The Lancia Stratos is definitely one of the most signifiant models in the automaker’s history. First went into production in 1973, it was designed by Marcello Gandini at Bertone, and had won several manufacturers’ champions in the World Rally Championship in the 1970s. As Lancia relaunches as an EV-only automaker under the ownership of Stellantis, it has created a Strato-inspired full electric concept car to expresses the brand’s vision of the future.

The 100% electric Pu+Ra HPE concept car represents Lancia’s journey towards the next 10 years. The name is a reference to the brand’s Pu+Ra design language that stresses on being both pure and radical, while HPE stands for High Performance Electric. At the same time, the appearance of the concept recalls the details of the the legendary Stratos, including the iconic round head and tail lights, and the horizontal lines at the rear offer a modern twist to the renowned sun blind structure. The fluid bodywork is equally futuristic, with an innovative circular roof providing a panoramic view.

The interior is intended to offer a “home feeling” and is developed in collaboration with Italian furniture brand Cassina. The front seats are made up of two free-standing armchairs, complemented with round coffee tables as part of the the centre console. The natural wool carpet and large windows further add to the homely environment.

Lancia envisions the concept car will have a range of over 700 km with energy consumption at less than 10 kWh per 100 km, and it will only take around 10 minutes to fully charge the the car.

While there is no plan for bringing the Pu+Ra HPE into production, Lancia has built an exhibit-only version of the concept and it’s currently on display at the Milan Design Week 2023.