The carbon footprint issue can only be minimised when individuals and corporations both take up their share of responsibility. American outdoor sports brand Patagonia has been using organic cotton in its collections since 1996, and compared to growing conventional cotton, organic cotton results in a 45% reduction in carbon dioxide emissions and a 90% reduction in water usage. Not only that, using organic methods supports biodiversity and healthy ecosystems, thus improving the quality of soil. For the new season, Patagonia has launched brand new collections made of organic cotton and hemp.
Let’s start with the Back for Good organic cotton T-shirt. Made of 100% organic cotton, the garment is washed for softness and to reduce shrinking. The meaningful artwork reminds its wearer to pay attention to the issue of endangered wild animals, and the screen-print inks used for printing the graphic are PVC- and phthalate-free. The organic cotton Seersucker pullover shirt is also made of 100% organic cotton, and the seersucker fabric stays loose and lifts away from the skin, allowing air to circulate for a cool-wearing effect.
100% regenerative organic certification pilot cotton is used in making the Road to Regenerative collection. Growing in regenerative methods is a good approach for rebuilding soil ecosystems, and healthy soil can in fact absorb carbon from the atmosphere, helping in cooling our planet. As for the Cotton in Conversion tees, the cotton used comes from farms growing with the organic method but has yet to be certified.
Hemp is another natural fibre that has minimal impact on the environment. Requiring less irrigation and fertiliser than other crops, its deep centre taproot can even replenish vital nutrients in the soil and prevent erosion. The Baggies Naturals – 6 1/2-inch shorts are made of lightweight 55% hemp and 45% organic cotton fabric for cool and airy summer wearing, while the breathable yet durable Hampi Rock shorts are great for climbing with their flexible fabric construction made of hemp, recycled polyester, and spandex.