Most supercar brands offers different types of driving experiences for their customers such as track days and customer racing. For McLaren, the annual Pure McLaren Arctic Experience allows drivers to drift on ice under the guidance of an expert, in its winter testing facility in Northern Finland.

Arctic Experience joiners can select 2-day or 3-day programme and the driving experience will be accompanied by a Pure McLaren Driver Coach in a McLaren 570S, working on the permanently frozen tracks of over 100 km in the McLaren Ice Driving Centre. The programme is tailored to guests’ goal, so it can be simply preparing you for a more confident drive on icy roads or mastering the drifts and turns like a pro. Track experience aside, snowmobile safari and husky sledding as well as gourmet meals are included in the programme. Activities such as snowshoeing, skiing, reindeer feeding and traditional spa and sauna visit are also organised for non-driving guests. The new season of Arctic Experience takes place over three weeks in January to February 2019.