The recent heatwave experienced in various parts of the world serves as a firm reminder to humanity that the issue of climate crisis cannot be ignored. American outdoor brand Patagonia has always been an advocate of sustainability since it was established, and last year it continued that commitment by launching the “Buy Less Demand More” campaign, which offers a new perspective for its customers. The brand continues to promote the same concept this summer, adding more new products that are made responsibly.

Patagonia believes that the clothing industry alone contributes up to 10% of the pollution that has led to the climate crisis. Thus as consumers, we should demand better practices from manufacturers and shop wisely. Some of the themes under the campaign include Demand Recycled, Demand Organic, and Demand Hemp – all based around the materials used in clothing and accessories, as well as Demand Fair Trade, which deals with the welfare of factory workers.

For the new products, the P-6 Logo Responsibili-Tee, Capilene Cool Daily Graphic Shirt, Baggies Longs – 7-inch Shorts, Black Hole Pack 25L, and P-6 Label Trad Cap are all 100% made of recycled materials, whereas the Go To Shirt and the Organic Cotton Towel follow the Demand Organic concept and are made of 100% organic cotton. As for the Hampi Rock Pants, a brand new lightweight, breathable, and durable fabric was developed from a hemp, recycled polyester, and elastane blend, giving them great stretchability characteristics while resisting abrasion.

Additionally, 82% of Patagonia’s line is Fair Trade Certified sewn, proving the brand backs up its environmentally-conscious stance with a socially-conscious one, too.