Toyota is set to unveil the coupé version of its iconic Century model at this year’s Japan Mobility Show, taking place in Tokyo from 30 October to 9 November.

First produced in 1967, the Century was named in honour of Toyota founder Sakichi Toyoda’s 100th birthday in that same year. Traditionally, the full-size luxury saloon and limousine range has been reserved for the Japanese market, serving as Toyota’s flagship and the preferred vehicle of the Imperial household and senior government officials.

The current third-generation model, on sale since 2018, represents only the second full redesign in nearly six decades, and is a testament to the Century’s enduring design philosophy. Often compared to Rolls-Royce and Bentley models, the Century occupies a similarly prestigious space, even if in a different price bracket. The introduction of the Century SUV in 2023 also suggests Toyota’s intent to extend the nameplate’s reach to a wider audience.

Details of the upcoming coupé remain limited, though promotional material describes it as a “one-of-one,” hinting at a concept or bespoke one-off creation. There’s also speculation that the Century name could evolve into a standalone brand, positioned above Lexus and aimed at the international luxury market. For now, we’ll have to wait for further updates, but the vibrant colour glimpsed in teaser images suggests this coupé could herald an exciting new chapter for Toyota’s most exclusive nameplate.