Force India is going to take on a brand new look this year following the signing of a partnership agreement with Europe’s No.1 water technology specialists, BWT.

The VJM10 will race in pink, magenta and silver to mark the beginning of a long-term relationship with the Austrian-headquartered water brand. The new colours will make their debut at the season-opening Australian Grand Prix in Melbourne. BWT’s presence is also reinforced with the BWT pink helmets of Sergio Perez and Esteban Ocon to complement the unique BWT pink car. With McLaren-Honda’s bright orange MCL32, Toro Rosso’s blue STR-12 and of course Ferrari’s eye-popping signature red already out on track, the visuals of F1 combat will certainly be colourful this season.

The VJM10’s new livery may remind those mature petrol heads of an iconic race car, the Porsche 917/20 “Pink Pig”, run at Le Mans in 1971, or perhaps the 1990 Richard Lloyd Racing Porsche 962C sponsored by Japanese women’s clothing company, Italiya.