On A Roll
New Era x Sega "Sonic" collection

When it comes to best selling video game franchises, Sonic the Hedgehog can generally always be found sitting somewhere at the top of the list. The popular Sega mascot first emerged in 1991, and has since been adapted into comic books, TV shows, and even a feature film. Now headwear giant New Era has joined forces with Sega to create a headwear and apparel collection featuring the highly-energetic character.

The New Era x Sega Sonic headwear collection features four styles — the 59FIFTY, 9FIFTY, 9FORTYKF, and 9FORTY — in black, white, and dark denim. It’s not just the royal-blue Sonic the Hedgehog that adds a splash of fun on the caps — there are also other side kicks, colourful embroideries, and block lettering. Two additional headwear pieces are exclusively designed in kids sizes, one of which comes in bright yellow for the younger Sonic fans.

The crossover apparel collection is equally fun and eye catching, with seven styles for adults and three for kids. The short sleeve cotton T-shirts come in black, white, grey, and dark blue — all adorned with bold graphics and logos from the gaming series, plus New Era branding.