Being one of the leading outdoor brands, The North Face has never been contented with what they have created so far and keeps pushing the boundaries of innovation in their apparel designs. And this could be their motivation in creating the brand’s first pinnacle city collection – Black Series, with a focus on innovative technology including the brand’s new breathable, waterproof material FUTURELIGHT™. With an approach from a feminine point of view, this series is not only premium but also cool and extraordinary.
The concept and creative are managed by their Head of Global Creative, Tim Hamilton. He aims to develop the series with inspiration from The North Face’s heritage and innovation. Taking references from The North Face Archival Library, the upcoming Black Series adopts technologically-advanced materials, blends in fashion-forward silhouettes, resulted in a fashion line of hyper minimalist and modern aesthetic.
Unlike other collections of the brand, the Black Series SS20 features women-specific styles and ultra-feminine silhouettes on top of their usual gender-neutral and men’s pieces. The SS20 Black Series will be available from February 26 at selected The North Face Urban Exploration stores in Hong Kong, Beijing, Shanghai, Chengdu, Nanjing and Taipei.