To celebrate the 30th Anniversary of Nike’s Air Max, Nikelab has collaborated with masters from fields of fashion, design and architecture to imagine the future of Nike Air. The three Air Maxs by Marc Newson, Riccardo Tisci and Arthur Huang feature strong character and future-thinking design, fitting Nike’s vision of infinite possibilities.
Getting inspiration from the moccasin, designer Marc Newson has used cross stitch to fasten the leather chassis, with a Nike Flyknit sockliner and velcro strap frame. With the Nike VaporMax and TPU design, it is lightweight and comfortable with a bold, futuristic colour scheme.
Riccardo Tisci, the creative director at Givenchy, turned the Nike Air Max 97 into a mid-cut design, and added a concealed zip pocket on the tongue. The upper uses synthetic leather and suede, finished with foil accents and an embossed logo. This 97 is a great example of Italian fashion design and streetwear impacting on sneaker culture.
Arthur Huang, co-founder of Miniwiz as well as an architect himself, has brought us the lightest Air Max 1 ever. This has been achieved while keeping with his own eco-friendly ethos; the entire body and all packaging materials are recycled.