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Luxury with Subtlety
Zenith El Primero Range Rover Special Edition

In 1969, Zenith launched the world’s first automatic chronograph movement, El Primero. The same year, Land Rover also released the prototype of the first luxury off-road vehicle, the Range Rover. And now, half a century later, the two manufacturers join forces to launch this limited edition watch.

Both Zenith and Land Rover are makers dedicated to research and product development. Zenith’s in-house automatic El Primero 400B movement is naturally the heart of this limited edition. Following the design essence from 1969, the 326-part movement has 36,000 vibrations per hour, enabling it to display as precise as a tenth of a second and can reserve power for up to 50 hours. The caseback bears the “El Primero Range Rover / Special Edition” engraving while the oscillating weight is adorned with the Zenith and Range Rover logos.

The 42 mm-diameter matt black ceramised aluminium case is a nod to the Range Rover chassis and is strong, lightweight, anti-corrosive and water-resistant to 100 metres. The dark, brushed dial features rectangular hands and hour-markers, with signatures of the two brands sitting subtly right below 12 o’clock. The strap is made of either ivory or blue perforated calfskin combined with rubber and matched with DLC-coated titanium triple folding clasp. The design of the special edition very much aligns with Range Rover’s robust, low-key yet luxurious image that they are famous for.