Luxury watchmaking expertise meets wearable tech
TAG Heuer Connected

TAG Heuer isn’t a name I normally associate with cutting-edge technology or design, but the Swiss watchmaker recently combined its 150 years of expertise with the potential of wearable technology to create the TAG Heuer Connected. A smartwatch in the vein of the Apple Watch, TAG Heuer’s Android Wear-operated version is perhaps the most premium and “watch”-like of the bunch, while boasting a head-spinning array of futuristic, yet functional features.text

Among the highlights, according to the brand, are directional wind and weather monitoring, RaceChrono Pro capability and Google Fit, while custom themes allow numerous display options and Android Wear connects users with “thousands of apps” that can be customized to one’s taste. There’s also a custom suite of microapplications — including alarm and stopwatch features to optimize performance, precision, and perfection — while TAG Heuer’s watchmaking expertise shines through with materials like titanium and sapphire, as well as its best-in-class touchscreen technology.