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Good Luck Charm
Elvis Presley’s Omega goes for auction

True worldwide megastardom, is an exceptionally rare thing, but Elvis Presley certainly achieved it. Phillips, in partnership with Bacs & Russo, is going to auction his Omega timepiece at the coming Geneva watch auction in May.

At a charity event In February 1961, Elvis Presley’s record company RCA Victor presented him with a plaque commemorating his 75 million record sales worldwide since 1955. He was given the watch at the same occasion. The 18k white gold Omega was purchased from Tiffany & Co., hence both logos are featured on the silvered ivory dial. The watch has a simple design, with 44 brilliant cut diamonds set on the bezel, and underneath the dial is the manual Omega calibre 510. At the back the inscription reads: “To Elvis / 75 Million Records / RCA Victor / 12-25-60”. Research suggests that Christmas Day marks the actual date for reaching 75 million records sales. A letter and a certificate from the Elvis Presley Museum are included to further confirm the watch’s authenticity.

The Phillips Geneva Watch Auction: Seven will take place on 12-13 May at Hôtel La Réserve in Geneva.