Following the announcement of its partnership with Mercedes-AMG Petronas Motorsport as official apparel supplier to the team, American designer Tommy Hilfiger has unveiled a motorsports-inspired collection on Sunday, February 25 at Milano Congressi during Milan Fashion Week.
The collection pays tribute to Hilfiger’s longtime love of racing, where speed stripes, checkerboard patterns and archival logos are flying everywhere. The runway became a racing circuit with pit-stops situated in the middle of the stage. With the support of Mercedes-AMG Petronas Motorsport, several W09 EQ Power+ F1 racers were displayed during the pit-stops, accompanied by a team of marshals dressed in Hilfiger’s all-new team gear.

Check out the gallery and video above to see how Hilfiger turned his fashion runway into a race circuit. The new F1-inspired collection is now available at Tommy Hilfiger stores worldwide.