For The Digital Generation
MINI Concept Aceman

MINI has unveiled a purely electric concept car with new design language and digital features, paving the way for the automaker going forward. The fact that MINI Concept Aceman will make its public debut at Gamescom 2022 in Cologne at the end of the month ensure this is the crossover EV concept built for the digital generation.

While the MINI Cooper has an iconic three-door body shape, the MINI Concept Aceman is a crossover with a go-kart feel and four doors, a format sitting comfortably between the MINI Cooper and the MINI Countryman. At 4.05 metres long, 1.99 metres wide and 1.59 metres tall, the concept car is fairly compact, but a short overhangs offers maximum space for five occupants and a large boot lid for storage. Having “Charismatic Simplicity” as the core of the design language, the signature chrome trims on the exterior have been dispensed for a cleaner look. The Union Jack, an element frequently found on MINI models, can now be found on the British Racing Green roof rack, on the rear lights, and as a graphic display on the matrix LED units on the grille as the car is unlocked. The fun feature doesn’t end here, as the right headlight gives a friendly wink together with lights on the grille.

The interior design also works around the simplistic approach, and bringing the no-chrome policy from outside to inside. The cabin is also leather-free, using knitted textile for the dashboard and a combination of various fabrics for the seats. With the circular OLED display and three Experience Modes for the innovative user interface, driver can select to display their own image motif, eventful information or vibrant graphics. The visual can be paired with suitable sound backdrops or compelling drive sounds, creating a fun and exiting on board experience.