Outdoor wear master The North Face is never short of collaborators. In recent months we’ve seen the highly-anticipated MM6 Maison Margiela crossover, as well as the reunion with Los Angeles-based streetwear collective Brain Dead. The Italian fashion house, Gucci, is next to take up the challenge.
The special collection merges the retro, 1970s aesthetics favoured by Gucci, with The North Face’s approach to creating functional outdoor gear. Pieces for men and women include simple t-shirts, down jackets, jumpsuits, accessories and unisex hiking boots, as well as outdoor gear such as camping tents and sleeping bags. The collaboration also sees the birth of eight new graphic patterns dedicated to the crossover collection, which can be found on backpacks and bags of various sizes. This special luggage line is also very visable on the sustainability radar, using Econyl – a nylon fibre derived from recycled items like fishing nets – as one of the key materials.
Alessandro Michele, Creative Director of Gucci, has created a photo and video campaign with photographer Daniel Shea in order to promote the collaboration, featuring a modernised 70s vibe and models hiking in the Alps. The collection will be available in Hong Kong at Gucci Pin pop-up stores starting from 31 December, while registration for early access has started on the Gucci website.