Ever since Japanese cult label UNDERCOVER made its debut in the early 90s, founder and head designer Jun Takahashi’s inimitable aesthetics known as ‘twisted elements’ – clashing two contradicting elements or applying techniques that are generally uncommon – has become a distinctive trademark for the label and himself. With his 2015 fall/winter collection titled “NO (B)ORDERS”, Jun Takahashi stays true to his aesthetic sensibilities, applying William Blake’s religious illustrations into designs, showing Takahashi’s vision of deconstruction as well as stressing the rebellious spirit of the brand which has been known for years.
When one compare the cult label’s women’s collection and men’s collection, the latter is undoubtedly always #trending on your feeds. Over the past years, UNDERCOVER has been involved in various collaborations with streetwear brands such as fragment design, Supreme, Carhartt WIP, etc. These collaborations has made UNDERCOVER become one of the major players in streetwear across the globe. This season, UNDERCOVER presents a new capsule collection named “Burger Shop” which consists of a range of t-shirts, sweaters and hoodies. Each piece in the collection features hamburger-inspired prints on the front, with some signature elements of the brand such as “U” letter branding and an illustrated take on its famed “Hamburger Lamp”, showing a humorous side of the label.
As for its male-directed sub-line JohnUNDERCOVER, its fall/winter collection focuses on the concept of outdoor apparels that can be worn in different ways, while retaining the classic cutting and tailoring at the same time. The collection consists of a range of slim-cut pieces with nods to the Bohemian aesthetics, and make use of darker color palette such as navy, burgundy and black to emphasize the subtle details on the garments. Highlight pieces include the denim jacket with removable down vest and the reversible jacket. Presenting a collection of outerwear that is easier to style and adapt to different weather conditions during the winter months, Jun Takahashi and his team keep exploring the range of possibilities and definitely widening the perspective of the brand.
Look for the collection at UNDERCOVER HKG now.
UNDERCOVER HKG: +852 2881 8002
Shop 11, G/F, Block B, 18 Ka Yip Street, Chai Wan