Colour Burst
New Balance 327 latest drop

New Balance continues to introduce new colourways for the retro, 70s-inspired 327 running shoe. For the latest drop of the popular model, we’ve been treated to four new colourways — two for men’s and two for women’s — just in time for midsummer.

The new men’s styles offer more of a colour blocking design, with lime green or bright orange mesh taking centre stage, complemented by orange and light blue respectively. Both colourways are capped by suede in grey for a cohesive look. The women’s styles are slightly more subtle, mixing vintage colours — including greys and blues — for a retro colour palette. All styles share an oversized N logo and flared midsole in white, with a trail-inspired bold lugged rubber outsole that extends up the toe and heel.

For the latest 327 launch in Hong Kong, New Balance has invited local influencers Ka Chun and Ip Yi to pay tribute to the 70s retro style. The new colourways will be available in New Balance physical stores and official website starting from 13 July.