Nike is celebrating its 50th anniversary with Nike at 50: A Genealogy of Progress. Curated by Nike Hong Kong and taking place at K11 Musea, the exhibition looks back at the sportswear giant’s story and products over the years, showcasing its drive to create a better world for the future of sport and the planet.
The exhibition is divided into four zones, kicking off with the “Nike 50 Moments” zone which combines the brand’s key historical moments with its future to create an immersive audiovisual experience. Expect to revisit signature shoes and ads, featuring local sportsmen such as Rex Tso, Stephanie Au, and Edgar Cheung Ka Long.
Up next is the “Moon Path”, which tells the evolution of running shoes from 1972’s Moon Shoe to the recent record-breaking Alphafly Next%. Nike’s “Air” is likely one of the brand’s most important innovations and the whole “Allure of Air” section is dedicated to the cushioning technology, while the “Move to Zero Lounge” focuses on Nike’s sustainable ideas from the past and for the future.
Nike has also invited six local creatives to repurpose manufacturing waste collected locally, such as shoe boxes and fabric scraps. The resulting art pieces are not just for display — they’re also for sale, with all proceeds going towards New World Development’s crowd-donation platform, Share For Good.
The exhibition is free to visit until 11 June but prior registration is required. More information and bookings can be found here.