Founded by George Bamford and known for creating customized editions of luxury watches since the early 2000s, London-based watchmaker Bamford Watch Department has become the official authorised customiser for Tag Heuer, following their new partnership with Swiss luxury watchmaker Zenith announced in June. Both brands are coincidentally under the umbrella of LVMH.

Bamford Watch Department now offers three Tag Heuer models for customisation; the automatic Carrera Calibre 5, the new 2017 Autavia chronograph, and the classic Monaco chronograph, with prices starting at £3,750.00.

Each model offers multiple variations for your bespoke Tag Heuer, including coating, dial, bezel, batons, minute markers, subdial and more. Additionally, there are pre-configured models available to purchase from Bamford’s retailers, including colette in Paris and Dover Street Market in London, Tokyo, and New York respectively.