Approachable New Model
Hasselbald X1D II 50C

The name Hasselblad seems to be reserved for professional photographers and true enthusiasts with its relatively higher price point. The Swedish manufacturer has just released a new model, the X1D II 50C, that is slightly more approachable and could be a good starting point for getting into medium format photography.

The X1D II 50C is a natural progression from the first generation X1D released three years ago. Keeping the compact build at just 650 g now,  the camera is equipped with a 50-megapixel medium format CMOS sensor, a huge dynamic range of 14 stops, a redesigned 3.69MD OLED electronic viewfinder and a larger 3.6-inch touch display, meaning a faster live view refresh rate at 60fps and better overall interface. It is well supported with connectivity with dual UHS-II SD slots, Wi-Fi and USB-C. X1D II 50C can also output full resolution JPEGs in additional to the usual 16-bit RAW images so sharing your images online can be easier.

With the new X1D II 50C Hasselblad also announced the new XCD 3,5-4,5/35-75 Zoom Lens and Phocus Mobile 2 photo editing software for PC, Mac and the latest iPads for a streamlined experience.