The name Hasselblad seems to be reserved for professional photographers and true enthusiasts with its relatively higher price point. The Swedish manufacturer has just released a new model, the X1D II 50C, that is slightly more approachable and could be a good starting point for getting into medium format photography.
The X1D II 50C is a natural progression from the first generation X1D released three years ago. Keeping the compact build at just 650 g now, the camera is equipped with a 50-megapixel medium format CMOS sensor, a huge dynamic range of 14 stops, a redesigned 3.69MD OLED electronic viewfinder and a larger 3.6-inch touch display, meaning a faster live view refresh rate at 60fps and better overall interface. It is well supported with connectivity with dual UHS-II SD slots, Wi-Fi and USB-C. X1D II 50C can also output full resolution JPEGs in additional to the usual 16-bit RAW images so sharing your images online can be easier.
With the new X1D II 50C Hasselblad also announced the new XCD 3,5-4,5/35-75 Zoom Lens and Phocus Mobile 2 photo editing software for PC, Mac and the latest iPads for a streamlined experience.