=
An understated confidence
Upton Belts

Upton Belts emphasize that belts are not an optional accessory, but an essential item for completing the perfect look.

In order to place more focus on the quality of their detail and service, Upton Belts have no actual store and offer only online ordering. Clients can use the brand’s “Fit Kit” to measure themselves, and their order will be handmade in Texas, using North American leather, tanned in Italy. Each belt is custom made to the client’s measurement; this prevents any excessive holes in the belt. Only three holes are pre-punched, based on the client’s waist measurement. A complimentary puncher comes with the belt so that the client can easily self-adjust the size in the future. At the moment, customers can choose from three different options: DRESS/Duke, SPORT/Ward, and CASUAL/Knox.

The design studio Wedge & Lever has created a neat and distinctive visual identity for the brand. All of Upton Belts’ product catalogues, packaging, and any other printed goods are in a black and white design, which further enhances their preference for elegant and simplistic designs. The ends of each belt are also embossed with the client’s initials, using abstract looking letters based on the characteristics of the Roman alphabet. This set of unique fonts then becomes a signature style for the individual.