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A Tribute to the Relentless Pursuit of Innovation
Sony Design: Making Modern

I grew up in the ‘90s, which means that my childhood was often spent pining for the latest electronics from Sony. Back then — before iPhones or Macbooks were even conceivable — one listened to music on a WALKMAN (and later, DISCMAN), for example, while taping memorable events on a Handycam and unwinding with the latest video games for PlayStation. Notable for their ease of use, Sony’s products embody the utility of good design and have themselves become objects of desire.

I was excited, then, to discover Sony Design: Making Modern, a new Rizzoli title that beautifully catalogs the Japanese company’s vast achievements in design and impact on global culture for almost seventy years. An impressive book dedicated to the innovative designs of Sony, Sony Design traces the corporation’s history — from its rise from the ashes of the Second World War, to its quick emergence under Masaru Ibuka, and position as the leader of the consumer microelectronics industry, giving rise to some of the most memorable products ever made. Also included in the book are in-depth case studies from Sony’s archives on the development of the WALKMAN, the Handycam, the flat-screen TV, and the PlayStation, while a stunning cover and interior design make this a must-have for design and technology enthusiasts.